Be Heard Day 2022

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Small businesses have many challenges to be successful. It can be an exciting experience to start a business and do something that you love. The reality comes in getting your message out and bring the paying customers in. Getting marketing advice can be an expensive proposition and every penny counts to a small business. Be Heard Day is the day to make things a little easier! 

History of Be Heard Day 

The task of getting the message of small businesses through all the noise of bigger companies and their marketing machines could be described as herculean. Local and small businesses are sometimes not even noticed by those who live near them because of this. Marketing and Business Strategist Shannon Cherry saw this problem and decided to do something about it. She created Be Heard Day in 2004 and since then has been making a difference to many small business owners.

Her goal for Be Heard Day reportedly is to make it a “give away day”, a day where she and other business and marketing professionals offer their services and knowledge for free. How amazing this that? Being able to get advice from these professionals could mean the difference between complete failure or shining success for some small businesses! 

How to celebrate Be Heard Day 

There are some great ways to celebrate Be Heard Day and it doesn’t matter if you own a business or not! If you are a business owner, the best way for you to celebrate is to grab your favorite search engine and get to Ms. Cherry’s site for this year and sign up! The ability to receive thousands of dollars’ worth of advice is too good to pass up!

Another way to celebrate is to make time to sit down and objectively look over the marketing plan you are currently working with. See if you are being creative enough to cut through all the other marketing going on in your area. Should you try to use different types of marketing? These questions and more that she offers can lead to greater success! 

Be Heard Day & Budget Awareness

When you run a small business with limited revenues, celebrating Be Heard Day is the best thing you can do for growth. Indeed, let’s not forget that Be Heard Day exists to help local and small businesses to get noticed. But, as a small business owner, you can use the day to evaluate the marketing budget you’ve got in place. For small businesses, your marketing budget is detrimental to your success.

But it’s easy to focus your attention on the wrong message or the wrong audience. If you want to be heard, you need to spend your budget where it’s going to make a difference. Start your Be Heard Day preparations by focusing your attention on the best ways to get your brand recognized and your message heard in your local community. You don’t want to waste money on activities that may not be targeting the best audience or message for your brand. 

Be Heard Day To Hear Your Customers

Your customers have expectations when they enter your shop. Understanding what your audience needs and wants from you will make a great deal of difference. After all, your message may not be heard because you’re not saying what people want to hear. Therefore, you can launch a customer survey to celebrate Be Heard Day and make sure you can listen to what your audience says.

If you run a shop in the high street, why not run a special offer on the day to encourage people to come in and have a chat? Add an incentive to your survey, such as a free gift. An honest discussion with some of your customers can highlight potential challenges you didn’t know about or show you a new direction to explore. 

Be Heard Day To Check On Competitors

Your competitors are active in your local community. When a small business struggles to attract new clients, it’s because people prefer to buy from another brand. In other words, your message can’t be heard because your competitors are making too much noise. The core of Be Heard Day is to make sure your voice can reach out to your audience.

In short, it can be a good idea to compare your message against those of your competitors. Do you use similar messages? Can you differentiate your voice from those of other businesses? Identifying the key elements that make your brand unique – your Unique Selling Propositions – can help to get your message across. It’s the perfect day to go back to the drawing board and create a message that showcases your business personality. 

Be Heard Day On The Market

Have you ever stopped to consider whether your brand is reputable enough? Many small businesses can forget to check their brand image and reputation. Mishaps can happen to anybody. A typo on a flyer, a failed delivery, and suddenly one unhappy customer can leave a negative review that affects your brand.

Make it your responsibility during Be Heard Day to review what people say about your brand on digital channels. You can address criticism directly, or explain how you intend to make things better. Your message is not going to be heard if people don’t know whether they can trust you. Show them that you care about them. 

Don’t own a business? 

Don’t worry! You can celebrate Be Heard Day and have fun at the same time! Grab the family and get out on the town! Find those small businesses in your community that you haven’t had time to stop into yet. Have a fun day of shopping and helping to support your community. Learning where these great businesses are is only part of the fun.

There is nothing better than a great day of shopping, and seeing friends along the way. Ok, maybe there is… you could make new friends as you check out the shops! Consumer or Owner, Be Heard Day is a great time to make connections. Thanks to Shannon Cherry, there are many options for advice that previously may not have been available to those who are following their dream running a small business. Be a part of the day and post on social media using #BeHeardDay to show how you are taking part!

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Why Do We Celebrate National Peanut Month?

National Peanut Month Activities

1. Do a movie marathon

   Chuck that bag of popcorn and that tub of ice-cream and instead, binge healthy while binging on Netflix. Get your gang together and buy double peanuts for more fun.

2. Put peanut butter to good use

   You could make delicious Tagalongs, or indulge in a good-old peanut-butter and jelly sandwich or two. While we're on the subject of making, why not get adventurous and make Nut Liquor? Legend has it that it's vodka flavored with peanut butter.

3. Donate to food allergy and research

   Peanut allergies are one of the most common allergies around the world, and they can be fatal. Help scientists understand more about peanut allergies by donating to FARE (Food Allergy and Research Education). A little help goes a long way.

Why We Love National Peanut Month

1. Peanuts help fight depression

   More than 3 million people in the US alone suffer from depression and related mental illnesses. Peanuts contain tryptophan, which aids the release of serotonin, a mood-enhancing hormone. The next time you are feeling low, try munching on some roasted peanuts.

2. Peanuts are a versatile snack

   Roasted peanuts, peanut butter, peanuts in praline – there are countless ways to include peanuts in your diet. For example, try peanut oil for a healthier alternative to vegetable oils.

3. Their name is misleading

   Despite the name, peanuts aren't nuts at all. They, in fact, belong to the legume family, and grow underground.

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Believed to be first cultivated about 8,000 years ago in Peru, peanuts pack in a lot of goodness – plenty of proteins, healthy carbs, and as many as 30 key nutrients. They are good for your heart as well as your mental health, and there are plenty of ways to use peanuts – George Washington Carver came up with 300! Given their goodness, it makes sense to have an entire month dedicated to them. Here’s to March, the National Peanut Month!

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Caffeine Awareness Month 2022

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Do you start your day with a cup of coffee? Need that candy bar in the middle of the day? It could be that you are using caffeine as an energy boost. Caffeine Awareness Month is a great time to get the low down on exactly how much caffeine you are consuming in a day and if that is having any harmful effects on your body. Some uses of caffeine are as an additive to medicine or food so you may not even realize that you are consuming it.

History of Caffeine Awareness Month

In 2003 the Caffeine Awareness Alliance was formed to advocate for a caffeine-free industry. Their goal is to provide information and resources for everyone in the industry from executives, retailers, and media. It is this organization that has sponsored the creation of Caffeine Awareness Month. The stated goal for the month is to be a health awareness campaign that can help people to make informed decisions about the consumption of caffeinated products.

There are some facts about caffeine that may come as a surprise to you. There are about 60 different plants that have caffeine in them including cocoa, coffee beans, tea leaves, and kola. This means that you may not always know if there is caffeine in a product because, in the United States, the Federal Food and Drug Administration does not require companies to list the amount of caffeine in the nutritional information.

Some sodas that you would think did not have caffeine in them, actually, do. Sunkist’s Orange, A&W Cream Soda, and most diet drinks. Chocolate is another food that has caffeine in it. Because of this, ice cream that has either chocolate of coffee as a flavor can rack up the amount of caffeine you consume as well. Most surprisingly, you will get caffeine from pain relievers and weight loss pills as well!

How to celebrate Caffeine Awareness Month

To celebrate Caffeine Awareness Month, it is the perfect time to do some research into this commonly found stimulant. Learning about what products contain it allows you to make better choices when shopping. For some people, the effects of caffeine are prominent and troublesome. Some of the effects are trouble sleeping, nervousness, shaking and increased heart rate. The amount of caffeine needed to cause this differs from person to person.

The commonly held safe amount of caffeine consumed in a day is 400mg. That is equal to about 10 cans of soda, 5 cups of coffee or 2 energy drinks. It is possible to use the internet to find charts of what products contain caffeine and the estimated amounts. This can be helpful in tracking the amount of caffeine that you consume and help you stay away from some products if needed. Activities such as brisk walking, running or other forms of working out will let the body release chemicals that can lift your mood and increase energy. Changing what drinks you have during the day can help alleviate the effects of caffeine. Use Caffeine Awareness Month to learn all you can about this stimulant and how it is working in your life.

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